Jägermeister Stag

The campaign

DRESS the STAG - The Campaign

Let's create the biggest festival shirt of all time!

With one last monumental bellow the J√§germeister stag will be saying goodbye at Wacken Open Air ‚Äď before the unique wooden festival entertainment stage departs from the German festival scene. That‚Äôs why we need YOU!

J√§germeister and EMP (Exclusive Merchandise Products) are looking for people to help them create a record-breaking, oversized shirt for the stag at the 30th anniversary of the Wacken Open Air ‚Äď the perfect farewell present for your favourite festival animal.

Join in

1. Send us a band shirt

Your entry is just as unique as you are ‚Äď therefore each participant can only send in one band shirt. Shirts with political, sexist or homophobic statements will end up in the bin, not on the stag.

Fill out the form, select ‚ÄėOpen PDF and print‚Äô, print out the shipping label straight away or later and send in your shirt free of charge.

Wow... that was fast!

Never underestimate the enthusiasm of Jägermeister and EMP fans!

Because it didn’t even take three whole days to sink into a flood of T-shirts. Now we have to get together and go through all the entries. In a few days the second round will start and afterwards we will dress the Platzhirsch in the biggest band shirt of all time, thanks to YOU. Just drop by here again to keep up to date.

We would like to thank all participants so far and are looking forward to all the others ‚ÄĒ Rock on!

2. Receive your thank you

After the campaign you’ll get a big surprise package as a special thank you from Jägermeister and EMP. You can look forward to an EMP voucher, exclusive patches, a smart Jägermeister hip flask and lots of other goodies!

3. Track progress


Shirts received

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4. Celebrate

At the Wacken Open Air you’ll be able to admire the biggest patchwork shirt of all time. You might even catch a glimpse of your former shirt incorporated in the new artwork dressing the stag! Come along and celebrate 30 years of Wacken Open Air and the stag’s farewell with Jägermeister and EMP.

Wacken Open Air 2019